This award is open to provincial and regional level only. There will be two winners ONLY for this award per Province and Regional level.

Most Outstanding Regional/Provincial Tourism Officers’ Organization / Association

The recognition for the Most Outstanding Regional/Provincial Tourism Officers’ Organization/Association in the Philippines aims to acknowledge the crucial role played by these organizations in promoting and developing the tourism industry at the local level.

The rationales for this recognition are as follows:

Encouraging Collaboration and Cooperation: Regional/Provincial tourism officers’ organizations/associations provide a platform for different local stakeholders, including tourism establishments, government agencies, and community groups, to collaborate and cooperate in promoting tourism in the province. This recognition encourages these organizations to continue fostering partnerships and alliances that can help drive the sustainable growth of the tourism industry.
Enhancing Professionalism and Competency: Regional/Provincial tourism officers’ organizations/associations provide opportunities for their members to enhance their knowledge, skills, and competencies in various aspects of tourism, such as marketing, product development, and hospitality management. By recognizing the most outstanding organization/association, the award can motivate its members to continuously improve their professional standards and contribute to the advancement of the industry.
Showcasing Best Practices and Innovations: Regional/Provincial tourism officers’ organizations/associations are often at the forefront of implementing best practices and innovations in tourism management and promotion. By recognizing the most outstanding organization/association, the award can showcase the exemplary initiatives and programs that can serve as models for other provinces and organizations to follow.
Stimulating Local Tourism Development: Regional/Provincial tourism officers’ organizations/associations play a critical role in stimulating local tourism development by creating and implementing programs that showcase the unique natural, cultural, and historical attractions of the province. The recognition can inspire these organizations to continue innovating and developing new programs that can help drive tourism growth and generate positive economic and social impacts for the region/province and its people.
Fostering National and International Collaboration: The recognition of the most outstanding regional/provincial tourism officers’ organization/association can help promote national and international collaboration among different tourism stakeholders and organizations. By highlighting the success stories and achievements of these organizations, the award can encourage other provinces and organizations to establish partnerships and collaborations that can help drive tourism growth and enhance the competitiveness of the Philippine tourism industry as a whole.
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  • Achievements (25%)
    The organization’s achievements in promoting tourism in their respective provinces should be a significant factor in the judging criteria. This can include successful tourism campaigns, events, or projects that have increased the number of tourists visiting the province.
  • Innovation (15%)
    The organization should demonstrate creativity and innovation in their tourism efforts. This can include the use of new technologies or social media platforms to promote their province or the development of unique tourism experiences.
  • Sustainability (15%)
    The organization should prioritize sustainable tourism practices that protect the environment and local communities while still attracting visitors to the province.
  • Collaboration (15%)
    The organization should work closely with local government units, tourism stakeholders, and other relevant organizations to promote tourism in their province.
  • Stakeholder engagement (10%)
    The organization should demonstrate a commitment to engaging with local communities, tourism businesses, and other stakeholders in the development and promotion of tourism in their province.
  • Leadership and Management (10%)
    The organization should have effective leadership and management practices, including transparent and accountable governance, financial management, and human resource management.
  • Impact and Results (10%)
    The organization should be able to demonstrate tangible results and impacts from their tourism efforts, such as increased tourist arrivals, job creation, and economic growth in the province.