The Best Tourism Gifts or Souvenirs (Non-Food) Award can be based on several factors that contribute to the overall value and appeal of these items. It should reflect the rich and diverse cultural heritage of the locality. Items that showcase traditional crafts, indigenous art forms, or cultural symbols can help visitors connect with the local culture and create lasting memories.
Authenticity is also crucial aspect of a meaningful souvenir. The best gifts should be genuine and locally made, reflecting the craftsmanship and traditions of the area. Authenticity adds value and ensures that visitors take home a true representation of the destination’s culture and traditions. Further, items that demonstrate exceptional artistry and craftsmanship deserve recognition. Whether it’s intricately woven textiles, hand-carved wooden sculptures, or meticulously crafted jewelry, the best souvenirs should exhibit the skill and talent of Filipino artisans.

Souvenirs that are both aesthetically pleasing and practical can make for excellent gifts. Handwoven bags, traditional clothing, or functional home decor that can be integrated into everyday life have a higher chance of being cherished and utilized by recipients.

Currently, there is an increasing emphasis on sustainable and ethically produced goods. Souvenirs that are made using eco-friendly materials, sustainable practices, or support local communities contribute positively to the environment and the social well-being of the Philippines. In addition, souvenirs that are unique to a particular destination or carry a sense of exclusivity can be highly sought after. Limited edition or one-of-a-kind items can create a sense of rarity and value, making them ideal as gifts or collectibles.
Lastly, the overall presentation and packaging of the souvenir can significantly enhance its appeal. Thoughtfully designed packaging that showcases the item’s beauty and protects it during travel adds to the overall experience of receiving the gift. This award Best recognizes and promote items that represent the country’s culture, craftsmanship, sustainability, and uniqueness, providing visitors with memorable mementos of their travel experience.
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  • Cultural Significance (25%)
    The extent to which the gift or souvenir represents and embodies the cultural heritage and traditions of the Philippines. This criterion evaluates the authenticity and cultural relevance of the item.
  • Craftsmanship and Quality (20%)
    The level of skill and artistry demonstrated in the creation of the gift or souvenir. This criterion considers the quality of materials used, attention to detail, and the overall craftsmanship of the item.
  • Innovation and Creativity (20%)
    The degree of originality, innovation, and creativity exhibited in the design and concept of the gift or souvenir. This criterion rewards unique and fresh ideas that push boundaries while still maintaining cultural integrity.
  • Marketability and Appeal (15%)
    The potential commercial value and appeal of the gift or souvenir to tourists and visitors. This criterion assesses the item’s attractiveness, desirability, and market demand, considering factors such as aesthetics, functionality, and relevance to contemporary tastes.
  • Sustainability and Ethical Production (10%)
    The environmental and social sustainability of the gift or souvenir. This criterion evaluates the use of sustainable materials, eco-friendly production processes, fair trade practices, and support for local communities.
  • Packaging and Presentation (10%)
    The quality and effectiveness of the packaging and presentation of the gift or souvenir. This criterion examines the visual appeal, durability, and functionality of the packaging, as well as how well it enhances the overall presentation of the item.
Note: All entries should mail sample non-food items to ATOP National Office (ON OR BEFORE JULY 20, 2024):

ATOP Regional Representative NCR
Department of Tourism Culture and Arts of Manila
Room 140, Manila City Hall, 208 A Padre Burgos Ave, Ermita, Manila, 1000 Metro Manila