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BEST TOURISM VIDEO PROMOTIONS

best video for tourism promotions award

Videos are a powerful medium for promoting tourism in the Philippines. They offer a visually engaging and immersive experience that can showcase the country’s natural beauty, cultural heritage, and tourism offerings. This award acknowledges the efforts of filmmakers and producers in promoting tourism in the country. It serves as recognition for their creative work in showcasing the country’s attractions and encouraging visitors to explore and experience the Philippines.
Also, the best video for tourism promotions award can help to attract more tourists to the country. By highlighting the best promotional videos, the award can inspire potential visitors to visit the country and experience its beauty and charm.
The award can help to raise awareness about the potential of the tourism industry in the country and encourage stakeholders to invest in tourism development.

The award can help to raise awareness about the potential of the tourism industry in the country and encourage stakeholders to invest in tourism development.

SUBMIT ENTRY
Association of Tourism
Officers of the Philippines

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CRITERIA FOR JUDGING

BEST TOURISM VIDEO PROMOTIONS

  • Creativity and Originality (25%)
    The video should demonstrate creative and original ideas that effectively capture the attention of the target audience and convey a unique perspective on the destination or tourism activity being promoted.
  • Storytelling (20%)
    The video should effectively tell a story that engages the audience and promotes a sense of excitement and desire to visit the destination. The story should be authentic and showcase the unique aspects of the destination.
  • Production Quality (20%)
    The video should demonstrate high production quality, including good sound and visual quality, professional editing, and effective use of music and sound effects.
  • Marketing Strategy (10%)
    The video should be part of an overall marketing strategy that includes promotion through various channels, such as social media, television, and events. The marketing strategy should effectively target the intended audience and generate measurable results.
  • Impact (10%)
    The video should have a measurable impact on the tourism industry, such as increased visitor arrivals, increased tourism revenue, or increased awareness of the destination or tourism activity being promoted.
  • Call to Action (10%)
    The video should include a clear call to action that encourages viewers to take action, such as visiting the destination or booking a tourism activity. The call to action should be memorable and easy to remember.
  • Audience Relevance (5%)
    The video should be relevant to the target audience, such as highlighting the interests and preferences of the target market. It should also be tailored to the appropriate language, culture, and communication channels of the audience.
Note:
  • 1. All levels (provincial, city and municipality) can join this category and will compete with each other.
  • 2. Video not less 1 minute but not more than 3-minute video in 4K quality, MP4 format and was previously published / printed on the year 2023 ONLY.
  • 3. Endorsement of the Local Chief Executives.
  • 4. The video should be part of annual AIP or ATP for marketing and promotion of the LGU.
  • 5. Upload the video to the website.
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