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BEST TOURISM ORIENTED LGU

The BEST TOURISM ORIENTED LGU

Tourism is an essential industry in the Philippines, providing employment and income to millions of Filipinos. Local government units (LGUs) play a crucial role in promoting and developing tourism in their respective areas. They are responsible for creating and implementing tourism policies and programs that promote their areas as a desirable destination for tourists.

Recognizing the best tourism-oriented LGU in the Philippines is essential for several reasons.

Firstly, it acknowledges the efforts of the LGU in promoting and developing tourism in their respective areas. The award serves as recognition for the hard work and dedication of the LGU in enhancing the tourism industry in their locality
Secondly, recognizing the best tourism-oriented LGU in the Philippines can inspire other LGUs to strive for excellence in their tourism initiatives. The award can serve as a benchmark of best practices in tourism development, encouraging other LGUs to adopt similar strategies and initiatives.
Thirdly, recognizing the best tourism-oriented LGU in the Philippines can help to promote the tourism industry in the country. By highlighting the achievements of the LGU, the award can help to raise awareness about the importance of the tourism industry and its potential for growth and development.
Overall, recognizing the best tourism-oriented LGU in the Philippines is a crucial initiative in promoting the sustainable development of the tourism industry. It can serve as an inspiration to other LGUs, help to promote the industry, and acknowledge the hard work and dedication of those involved in promoting tourism in their locality.
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Association of Tourism
Officers of the Philippines

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CRITERIA FOR JUDGING

BEST TOURISM ORIENTED LGU

  • Tourism Promotion (35%)
    The local government should have a strong commitment to promoting tourism in their area. They should have a well-defined tourism plan that includes marketing strategies, infrastructure development, and support for tourism-related businesses.
  • Sustainable Tourism (20%)
    The local government should promote sustainable tourism practices that protect the environment, preserve cultural heritage, and benefit the local community. This includes efforts to minimize negative impacts on the environment and cultural resources, and promote the use of eco-friendly practices.
  • Tourist Facilities (15%)
    The local government should provide adequate tourist facilities, such as transportation, accommodations, and attractions. These facilities should be safe, clean, and accessible to all visitors.
  • Local Culture (10%)
    The local government should showcase the unique aspects of their local culture, such as traditional crafts, festivals, and cuisine. They should promote cultural tourism and encourage visitors to engage with local communities and learn about their traditions.
  • Tourism Industry Partnerships (10%)
    The local government should foster partnerships with tourism-related businesses and organizations to enhance the quality of tourism services and experiences. They should encourage the private sector to invest in tourism and provide support for their initiatives.
  • Tourism Safety and Security (5%)
    The local government should ensure the safety and security of visitors through measures such as regular patrols, emergency response plans, and adequate lighting in tourist areas.
  • Tourism Data Management (5%)
    The local government should have an effective tourism data management system to monitor tourism trends, identify areas for improvement, and measure the success of their tourism initiatives.
There will be 3 winners for this category, RANKED WINNERS each from the Provincial, HUC, Component City, and Municipal Level. This is considered the highest among all the Pearl Awards Category.
Note:
  • 1. All levels (provincial, HUCs, component city, and municipality) can join this category.
  • 2. Event covering should be the previous year (2023).
  • 3. Provide proof of partnerships, activities related to Tourism and all other attachments vital for the category (e.i. MOA, EO, and/or Letter of Intent)
  • 4. Summative Evaluation Form / Abstract.
  • 5. Provide Budgetary Requirements/ Program & Activities/ Any bid documents that will support the event (certification) / Program Implemented Project (PIP) 6) Endorsement of the Local Chief Executives
  • 6. There will be RANKED WINNERS per PHCM.
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