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BEST PRACTICES IN
COMMUNITY-BASED TOURISM

BEST PRACTICES IN COMMUNITY-BASED TOURISM

Community-based tourism (CBT) is an important form of sustainable tourism development that promotes community participation, local ownership, and cultural preservation. In the Philippines, there are many successful CBT initiatives that have contributed to the promotion of sustainable tourism and the development of local communities.

Recognizing the best community-based tourism award in the Philippines is important for several reasons.

Firstly, it acknowledges the efforts of the community in promoting sustainable tourism development. The award serves as recognition for the hard work and dedication of the community in enhancing the tourism industry while preserving their culture and heritage.
Secondly, recognizing the best community-based tourism award in the Philippines can inspire other communities to participate actively in promoting sustainable tourism development. The award can serve as a benchmark of best practices in CBT, encouraging other communities to adopt similar strategies and initiatives
Thirdly, recognizing the best community-based tourism award in the Philippines can help promote sustainable tourism in the country further. By highlighting the achievements of the community, the award can help to raise awareness about the importance of sustainable tourism development and its potential for growth and development.
Consequently, the best community-based tourism award is a crucial initiative in promoting sustainable tourism development. It can serve as an inspiration to other communities, help to promote sustainable tourism, and acknowledge the hard work and dedication of those involved in promoting CBT in the country.
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Association of Tourism
Officers of the Philippines

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CRITERIA FOR JUDGING

BEST PRACTICES IN COMMUNITY-BASED TOURISM

  • Community Involvement (25%)
    The degree of community involvement in the development, management, and marketing of the tourism initiative.
  • Cultural Preservation (15%)
    The extent to which the initiative preserves the culture, traditions, and heritage of the local community.
  • Environmental Sustainability (15%)
    The initiative’s efforts to minimize its impact on the environment and promote sustainable tourism practices.
  • Economic Impact (15%)
    The initiative’s contribution to the local economy, including job creation, income generation, and support for local businesses.
  • Tourist Experience (10%)
    The quality of the visitor experience, including the variety and uniqueness of the activities offered, the quality of the amenities, and the level of customer service.
  • Innovation (5%)
    The degree of innovation in the initiative’s development, management, and marketing, including the use of new technologies and approaches.
  • Marketing and Promotion (5%)
    The initiative’s effectiveness in marketing and promoting the tourism product to potential visitors, both locally and internationally.
  • Partnerships and Collaboration (5%)
    The extent to which the initiative has formed partnerships and collaborations with other stakeholders, including local government units, NGOs, and the private sector.
  • Sustainability (5%)
    The initiative’s potential for long-term sustainability, including its ability to adapt to changing circumstances and to continue to contribute to the local community and the tourism industry.
There will be 3 winners for this category each from the Provincial, HUCs, Cities, and Municipal Level.
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