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BEST TOURISM BROCHURE PROMOTIONS

best Brochure for tourism promotions award

Brochures are a critical element in promoting tourism in the Philippines. They provide visitors with information about the country’s attractions, destinations, and tourism offerings. The award acknowledges the efforts of designers, marketers, and tourism stakeholders in creating informative and engaging brochures that showcase the country’s tourism offerings. It serves as recognition for their creative work in promoting the country’s destinations, attractions, and culture.
Also, the best brochure for tourism promotions award helps attract more tourists to the country. By highlighting the best brochures, the award can inspire potential visitors to explore and experience the country’s beauty and charm. Finally, the best brochure for tourism promotions award promotes the country’s tourism industry further.

The award can help raise awareness about the potential of the tourism industry in the country and encourage stakeholders to invest in tourism development.

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Association of Tourism
Officers of the Philippines

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CRITERIA FOR JUDGING

BEST TOURISM BROCHURE PROMOTIONS

  • Design (25%)
    The brochure should have an eye-catching design that is visually appealing and professional. It should effectively use images, color, and typography to showcase the destination or tourism activity being promoted.
  • Content (20%)
    The brochure should contain informative and engaging content that effectively showcases the unique aspects of the destination or tourism activity. It should provide practical information for travelers, such as transportation, accommodation, and activities.
  • Accuracy (15%):
    The information in the brochure should be accurate, reliable, and up-to-date. It should provide correct and detailed information about the destination or tourism activity, including its history, culture, and attractions.
  • Marketing Strategy (10%)
    The brochure should be part of an overall marketing strategy that includes promotion through various channels, such as trade shows, visitor centers, and digital media. The marketing strategy should effectively target the intended audience and generate measurable results.
  • Innovation and Creativity (10%)
    The brochure should demonstrate innovation and creativity in its design, content, and overall approach to promoting the destination or tourism activity. It should develop new strategies and initiatives that effectively promote the destination or activity and enhance the tourism experience for visitors.
  • Audience Relevance (10%)
    The brochure should be relevant to the target audience, such as highlighting the interests and preferences of the target market. It should also be tailored to the appropriate language, culture, and communication channels of the audience.
  • Impact (10%)
    The brochure should have a measurable impact on the tourism industry, such as increased visitor arrivals, increased tourism revenue, or increased awareness of the destination or tourism activity being promoted.
Note:
  • 1. All levels (provincial, city and municipality) can join this category and will compete with each other.
  • 2. Should be in pdf or in any format that can be upload to the website was previously published / printed on the year 2023 ONLY.
  • 3. Endorsement of the Local Chief Executives.
  • 4. The promotional brochure should be part of annual AIP or ATP for marketing and promotion of the LGU.
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